diff --git a/CI.adoc b/CI.adoc
index f65ad123..f03e191d 100644
--- a/CI.adoc
+++ b/CI.adoc
@@ -1,6 +1,6 @@
 = Continuous Integration
 
-image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-gemfire%2Fmaster&subject=Moore%20(master)[link=https://jenkins.spring.io/view/SpringData/job/spring-data-gemfire/]
+image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-gemfire%2Fmain&subject=Moore%20(main)[link=https://jenkins.spring.io/view/SpringData/job/spring-data-gemfire/]
 image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-gemfire%2F2.1.x&subject=Lovelace%20(2.1.x)[link=https://jenkins.spring.io/view/SpringData/job/spring-data-gemfire/]
 image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-gemfire%2F1.9.x&subject=Ingalls%20(1.9.x)[link=https://jenkins.spring.io/view/SpringData/job/spring-data-gemfire/]
 
diff --git a/CONTRIBUTING.adoc b/CONTRIBUTING.adoc
index f0075914..740e8bd0 100644
--- a/CONTRIBUTING.adoc
+++ b/CONTRIBUTING.adoc
@@ -1,3 +1,3 @@
 = Spring Data contribution guidelines
 
-You find the contribution guidelines for Spring Data projects https://github.com/spring-projects/spring-data-build/blob/master/CONTRIBUTING.adoc[here].
+You find the contribution guidelines for Spring Data projects https://github.com/spring-projects/spring-data-build/blob/main/CONTRIBUTING.adoc[here].
diff --git a/Jenkinsfile b/Jenkinsfile
index 0a2f31d0..7e2ce33b 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -3,7 +3,7 @@ pipeline {
 
 	triggers {
 		pollSCM 'H/10 * * * *'
-		upstream(upstreamProjects: "spring-data-commons/master", threshold: hudson.model.Result.SUCCESS)
+		upstream(upstreamProjects: "spring-data-commons/main", threshold: hudson.model.Result.SUCCESS)
 	}
 
 	options {
@@ -15,7 +15,7 @@ pipeline {
 		stage("Test") {
 			when {
 				anyOf {
-					branch 'master'
+					branch 'main'
 					not { triggeredBy 'UpstreamCause' }
 				}
 			}
@@ -39,7 +39,7 @@ pipeline {
 		stage('Release to artifactory') {
 			when {
 				anyOf {
-					branch 'master'
+					branch 'main'
 					not { triggeredBy 'UpstreamCause' }
 				}
 			}
@@ -70,7 +70,7 @@ pipeline {
 		}
 		stage('Publish documentation') {
 			when {
-				branch 'master'
+				branch 'main'
 			}
 			agent {
 				docker {
diff --git a/README.adoc b/README.adoc
index 1f5cb21a..5eafcfcd 100644
--- a/README.adoc
+++ b/README.adoc
@@ -1,6 +1,6 @@
 image:https://spring.io/badges/spring-data-gemfire/ga.svg[Spring Data GemFire,link=https://projects.spring.io/spring-data-gemfire#quick-start] image:https://spring.io/badges/spring-data-gemfire/snapshot.svg[Spring Data GemFire,link=https://projects.spring.io/spring-data-gemfire#quick-start]
 
-= Spring Data for Pivotal GemFire image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-gemfire%2Fmaster&subject=Build[link=https://jenkins.spring.io/view/SpringData/job/spring-data-gemfire/] https://gitter.im/spring-projects/spring-data[image:https://badges.gitter.im/spring-projects/spring-data.svg[Gitter]]
+= Spring Data for Pivotal GemFire image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-gemfire%2Fmain&subject=Build[link=https://jenkins.spring.io/view/SpringData/job/spring-data-gemfire/] https://gitter.im/spring-projects/spring-data[image:https://badges.gitter.im/spring-projects/spring-data.svg[Gitter]]
 
 The primary goal of the Spring Data for Pivotal GemFire project is to make it easier to build highly scalable _Spring_ powered applications using https://pivotal.io/pivotal-gemfire[Pivotal GemFire] as the underlying distributed, in-memory data management platform.