diff --git a/CI.adoc b/CI.adoc
index 201d0b7..e19a5c1 100644
--- a/CI.adoc
+++ b/CI.adoc
@@ -1,6 +1,6 @@
 = Continuous Integration
 
-image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-keyvalue%2Fmaster&subject=Moore%20(master)[link=https://jenkins.spring.io/view/SpringData/job/spring-data-keyvalue/]
+image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-keyvalue%2Fmain&subject=Moore%20(main)[link=https://jenkins.spring.io/view/SpringData/job/spring-data-keyvalue/]
 image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-keyvalue%2F2.1.x&subject=Lovelace%20(2.1.x)[link=https://jenkins.spring.io/view/SpringData/job/spring-data-keyvalue/]
 image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-keyvalue%2F1.2.x&subject=Ingalls%20(1.2.x)[link=https://jenkins.spring.io/view/SpringData/job/spring-data-keyvalue/]
 
diff --git a/CONTRIBUTING.adoc b/CONTRIBUTING.adoc
index f007591..740e8bd 100644
--- a/CONTRIBUTING.adoc
+++ b/CONTRIBUTING.adoc
@@ -1,3 +1,3 @@
 = Spring Data contribution guidelines
 
-You find the contribution guidelines for Spring Data projects https://github.com/spring-projects/spring-data-build/blob/master/CONTRIBUTING.adoc[here].
+You find the contribution guidelines for Spring Data projects https://github.com/spring-projects/spring-data-build/blob/main/CONTRIBUTING.adoc[here].
diff --git a/Jenkinsfile b/Jenkinsfile
index 7f79c90..f11a550 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -3,7 +3,7 @@ pipeline {
 
 	triggers {
 		pollSCM 'H/10 * * * *'
-		upstream(upstreamProjects: "spring-data-commons/master", threshold: hudson.model.Result.SUCCESS)
+		upstream(upstreamProjects: "spring-data-commons/main", threshold: hudson.model.Result.SUCCESS)
 	}
 
 	options {
@@ -15,7 +15,7 @@ pipeline {
 		stage("test: baseline (jdk8)") {
 			when {
 				anyOf {
-					branch 'master'
+					branch 'main'
 					not { triggeredBy 'UpstreamCause' }
 				}
 			}
@@ -37,7 +37,7 @@ pipeline {
 		stage("Test other configurations") {
 			when {
 				allOf {
-					branch 'master'
+					branch 'main'
 					not { triggeredBy 'UpstreamCause' }
 				}
 			}
@@ -79,7 +79,7 @@ pipeline {
 		stage('Release to artifactory') {
 			when {
 				anyOf {
-					branch 'master'
+					branch 'main'
 					not { triggeredBy 'UpstreamCause' }
 				}
 			}
@@ -111,7 +111,7 @@ pipeline {
 		}
 		stage('Publish documentation') {
 			when {
-				branch 'master'
+				branch 'main'
 			}
 			agent {
 				label 'data'
diff --git a/README.adoc b/README.adoc
index f7228c7..7559f4a 100644
--- a/README.adoc
+++ b/README.adoc
@@ -1,4 +1,4 @@
-= Spring Data KeyValue image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-keyvalue%2Fmaster&subject=Build[link=https://jenkins.spring.io/view/SpringData/job/spring-data-keyvalue/] https://gitter.im/spring-projects/spring-data[image:https://badges.gitter.im/spring-projects/spring-data.svg[Gitter]]
+= Spring Data KeyValue image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-keyvalue%2Fmain&subject=Build[link=https://jenkins.spring.io/view/SpringData/job/spring-data-keyvalue/] https://gitter.im/spring-projects/spring-data[image:https://badges.gitter.im/spring-projects/spring-data.svg[Gitter]]
 
 The primary goal of the https://projects.spring.io/spring-data[Spring Data] project is to make it easier to build Spring-powered applications that use new data access technologies such as non-relational databases, map-reduce frameworks, and cloud based data services.
 
@@ -12,7 +12,7 @@ This module provides infrastructure components to build repository abstractions
 
 == Code of Conduct
 
-This project is governed by the https://github.com/spring-projects/.github/blob/master/CODE_OF_CONDUCT.md[Spring Code of Conduct]. By participating, you are expected to uphold this code of conduct. Please report unacceptable behavior to spring-code-of-conduct@pivotal.io.
+This project is governed by the https://github.com/spring-projects/.github/blob/main/CODE_OF_CONDUCT.md[Spring Code of Conduct]. By participating, you are expected to uphold this code of conduct. Please report unacceptable behavior to spring-code-of-conduct@pivotal.io.
 
 == Getting Started