diff --git a/src/main/java/org/springframework/data/release/cli/ProjectConverter.java b/src/main/java/org/springframework/data/release/cli/ProjectConverter.java
new file mode 100644
index 0000000..29e7d6c
--- /dev/null
+++ b/src/main/java/org/springframework/data/release/cli/ProjectConverter.java
@@ -0,0 +1,65 @@
+/*
+ * Copyright 2014-2020 the original author or authors.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *      https://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package org.springframework.data.release.cli;
+
+import java.util.List;
+
+import org.springframework.data.release.model.Project;
+import org.springframework.data.release.model.Projects;
+import org.springframework.shell.core.Completion;
+import org.springframework.shell.core.Converter;
+import org.springframework.shell.core.MethodTarget;
+import org.springframework.stereotype.Component;
+
+/**
+ * @author Mark Paluch
+ */
+@Component
+public class ProjectConverter implements Converter<Project> {
+
+	/*
+	 * (non-Javadoc)
+	 * @see org.springframework.shell.core.Converter#supports(java.lang.Class, java.lang.String)
+	 */
+	@Override
+	public boolean supports(Class<?> type, String optionContext) {
+		return Project.class.isAssignableFrom(type);
+	}
+
+	/*
+	 * (non-Javadoc)
+	 * @see org.springframework.shell.core.Converter#convertFromText(java.lang.String, java.lang.Class, java.lang.String)
+	 */
+	@Override
+	public Project convertFromText(String value, Class<?> targetType, String optionContext) {
+		return Projects.requiredByName(value);
+	}
+
+	/*
+	 * (non-Javadoc)
+	 * @see org.springframework.shell.core.Converter#getAllPossibleValues(java.util.List, java.lang.Class, java.lang.String, java.lang.String, org.springframework.shell.core.MethodTarget)
+	 */
+	@Override
+	public boolean getAllPossibleValues(List<Completion> completions, Class<?> targetType, String existingData,
+			String optionContext, MethodTarget target) {
+
+		for (Project project : Projects.all()) {
+			completions.add(new Completion(project.getName()));
+		}
+
+		return true;
+	}
+}
diff --git a/src/main/java/org/springframework/data/release/issues/github/GitHub.java b/src/main/java/org/springframework/data/release/issues/github/GitHub.java
index 7cceea3..2d291ec 100644
--- a/src/main/java/org/springframework/data/release/issues/github/GitHub.java
+++ b/src/main/java/org/springframework/data/release/issues/github/GitHub.java
@@ -25,9 +25,6 @@ import java.util.Optional;
 import java.util.concurrent.ExecutorService;
 import java.util.concurrent.atomic.AtomicReference;
 import java.util.function.Function;
-import java.util.function.Predicate;
-import java.util.regex.Matcher;
-import java.util.regex.Pattern;
 import java.util.stream.Collectors;
 import java.util.stream.Stream;
 
@@ -54,19 +51,16 @@ import org.springframework.http.HttpEntity;
 import org.springframework.http.HttpHeaders;
 import org.springframework.http.HttpMethod;
 import org.springframework.http.HttpStatus;
-import org.springframework.http.ResponseEntity;
 import org.springframework.stereotype.Component;
 import org.springframework.util.Assert;
 import org.springframework.web.client.HttpStatusCodeException;
-import org.springframework.web.client.RestOperations;
-import org.springframework.web.util.DefaultUriBuilderFactory;
 
 /**
  * @author Oliver Gierke
  * @author Mark Paluch
  */
 @Component
-class GitHub implements IssueTracker {
+class GitHub extends GitHubSupport implements IssueTracker {
 
 	private static final String MILESTONE_URI = "/repos/spring-projects/{repoName}/milestones?state={state}";
 	private static final String ISSUES_BY_MILESTONE_AND_ASSIGNEE_URI_TEMPLATE = "/repos/spring-projects/{repoName}/issues?milestone={id}&state=all&assignee={assignee}";
@@ -80,7 +74,6 @@ class GitHub implements IssueTracker {
 	private static final ParameterizedTypeReference<List<GitHubIssue>> ISSUES_TYPE = new ParameterizedTypeReference<List<GitHubIssue>>() {};
 	private static final ParameterizedTypeReference<GitHubIssue> ISSUE_TYPE = new ParameterizedTypeReference<GitHubIssue>() {};
 
-	private final RestOperations operations;
 	private final Logger logger;
 	private final GitHubProperties properties;
 	private final ExecutorService executorService;
@@ -88,7 +81,7 @@ class GitHub implements IssueTracker {
 	public GitHub(@Qualifier("tracker") RestTemplateBuilder templateBuilder, Logger logger, GitHubProperties properties,
 			ExecutorService executorService) {
 
-		this.operations = templateBuilder.uriTemplateHandler(new DefaultUriBuilderFactory(properties.getApiUrl())).build();
+		super(createOperations(templateBuilder, properties));
 		this.logger = logger;
 		this.properties = properties;
 		this.executorService = executorService;
@@ -390,58 +383,6 @@ class GitHub implements IssueTracker {
 		return Optional.ofNullable(milestoneRef.get());
 	}
 
-	/**
-	 * Apply a {@link Predicate callback} with GitHub paging starting at {@code endpointUri}. The given
-	 * {@link Predicate#test(Object)} outcome controls whether paging continues by returning {@literal true} or stops.
-	 *
-	 * @param endpointUri
-	 * @param method
-	 * @param parameters
-	 * @param entity
-	 * @param type
-	 * @param callbackContinue
-	 * @param <T>
-	 */
-	private <T> void doWithPaging(String endpointUri, HttpMethod method, Map<String, Object> parameters,
-			HttpEntity<?> entity, ParameterizedTypeReference<T> type, Predicate<T> callbackContinue) {
-
-		ResponseEntity<T> exchange = operations.exchange(endpointUri, method, entity, type, parameters);
-
-		Pattern pattern = Pattern.compile("<([^ ]*)>; rel=\"(\\w+)\"");
-
-		while (true) {
-
-			if (!callbackContinue.test(exchange.getBody())) {
-				return;
-			}
-
-			HttpHeaders responseHeaders = exchange.getHeaders();
-			List<String> links = responseHeaders.getValuesAsList("Link");
-
-			if (links.isEmpty()) {
-				return;
-			}
-
-			String nextLink = null;
-			for (String link : links) {
-
-				Matcher matcher = pattern.matcher(link);
-				if (matcher.find()) {
-					if (matcher.group(2).equals("next")) {
-						nextLink = matcher.group(1);
-						break;
-					}
-				}
-			}
-
-			if (nextLink == null) {
-				return;
-			}
-
-			exchange = operations.exchange(nextLink, method, entity, type, parameters);
-		}
-	}
-
 	/*
 	 * (non-Javadoc)
 	 * @see org.springframework.data.release.issues.IssueTracker#closeIteration(org.springframework.data.release.model.ModuleIteration)
diff --git a/src/main/java/org/springframework/data/release/issues/github/GitHubCommands.java b/src/main/java/org/springframework/data/release/issues/github/GitHubCommands.java
new file mode 100644
index 0000000..0cf0898
--- /dev/null
+++ b/src/main/java/org/springframework/data/release/issues/github/GitHubCommands.java
@@ -0,0 +1,55 @@
+/*
+ * Copyright 2014-2020 the original author or authors.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *      https://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package org.springframework.data.release.issues.github;
+
+import lombok.AccessLevel;
+import lombok.NonNull;
+import lombok.RequiredArgsConstructor;
+import lombok.experimental.FieldDefaults;
+
+import java.util.concurrent.Executor;
+
+import org.springframework.data.release.CliComponent;
+import org.springframework.data.release.TimedCommand;
+import org.springframework.data.release.issues.IssueTracker;
+import org.springframework.data.release.model.Project;
+import org.springframework.plugin.core.PluginRegistry;
+import org.springframework.shell.core.annotation.CliCommand;
+import org.springframework.shell.core.annotation.CliOption;
+
+/**
+ * @author Mark Paluch
+ */
+@CliComponent
+@RequiredArgsConstructor
+@FieldDefaults(level = AccessLevel.PRIVATE, makeFinal = true)
+class GitHubCommands extends TimedCommand {
+
+	@NonNull PluginRegistry<IssueTracker, Project> tracker;
+	@NonNull GitHubLabels gitHubLabels;
+	@NonNull Executor executor;
+
+	@CliCommand(value = "github update labels")
+	public void createOrUpdateLabels(@CliOption(key = "", mandatory = false) Project project) {
+
+		if (project == null) {
+			// Projects.all().forEach(gitHubLabels::createOrUpdateLabels);
+		} else {
+			gitHubLabels.createOrUpdateLabels(project);
+		}
+	}
+
+}
diff --git a/src/main/java/org/springframework/data/release/issues/github/GitHubLabels.java b/src/main/java/org/springframework/data/release/issues/github/GitHubLabels.java
new file mode 100644
index 0000000..454dff8
--- /dev/null
+++ b/src/main/java/org/springframework/data/release/issues/github/GitHubLabels.java
@@ -0,0 +1,121 @@
+/*
+ * Copyright 2020 the original author or authors.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *      http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package org.springframework.data.release.issues.github;
+
+import java.util.ArrayList;
+import java.util.Collections;
+import java.util.HashMap;
+import java.util.List;
+import java.util.Map;
+import java.util.stream.Collectors;
+
+import org.springframework.beans.factory.annotation.Qualifier;
+import org.springframework.boot.web.client.RestTemplateBuilder;
+import org.springframework.core.ParameterizedTypeReference;
+import org.springframework.data.release.git.GitProject;
+import org.springframework.data.release.model.Project;
+import org.springframework.data.release.utils.Logger;
+import org.springframework.http.HttpEntity;
+import org.springframework.http.HttpHeaders;
+import org.springframework.http.HttpMethod;
+import org.springframework.stereotype.Component;
+
+import com.fasterxml.jackson.databind.JsonNode;
+
+/**
+ * Methods to interact with GitHub labels.
+ *
+ * @author Mark Paluch
+ */
+@Component
+public class GitHubLabels extends GitHubSupport {
+
+	private static final String LABELS_URI = "/repos/spring-projects/{repoName}/labels";
+	private static final String LABEL_URI = "/repos/spring-projects/{repoName}/labels/{label}";
+
+	private static final ParameterizedTypeReference<List<Label>> LABELS_TYPE = new ParameterizedTypeReference<List<Label>>() {};
+
+	private final Logger logger;
+
+	public GitHubLabels(@Qualifier("tracker") RestTemplateBuilder templateBuilder, Logger logger,
+			GitHubProperties properties) {
+
+		super(createOperations(templateBuilder, properties));
+		this.logger = logger;
+	}
+
+	/**
+	 * Creates or updates GitHub labels for a {@link Project}. The actual {@link LabelConfiguration} is obtained from
+	 * {@link ProjectLabelConfiguration}.
+	 *
+	 * @param project the project to process.
+	 */
+	public void createOrUpdateLabels(Project project) {
+
+		logger.log(project, "Obtaining labels…");
+		Map<String, Object> parameters = Collections.singletonMap("repoName", GitProject.of(project).getRepositoryName());
+
+		List<Label> existsOnGitHub = getLabelsFromGitHub(parameters);
+		LabelConfiguration configuration = ProjectLabelConfiguration.forProject(project);
+		List<Label> newLabels = configuration.getNewLabels(existsOnGitHub);
+		List<Label> existingLabels = configuration.getExistingLabels(existsOnGitHub);
+		List<Label> additionalLabels = configuration.getAdditionalLabels(existsOnGitHub);
+
+		if (!newLabels.isEmpty()) {
+
+			logger.log(project, "Creating new labels (%d)…", newLabels.size());
+			newLabels.forEach(it -> {
+				operations.postForObject(LABELS_URI, it, JsonNode.class, parameters);
+			});
+		}
+
+		newLabels.forEach(it -> {
+			operations.postForObject(LABELS_URI, it, String.class, parameters);
+		});
+
+		existingLabels.stream().filter(it -> {
+
+			Label existing = existsOnGitHub.get(existsOnGitHub.indexOf(it));
+
+			return existing.requiresUpdate(it);
+		}).forEach(it -> {
+
+			logger.log(project, "Updating label %s…", it.getName());
+			Map<String, Object> updateLabel = new HashMap<>(parameters);
+			updateLabel.put("label", it.getName());
+
+			operations.postForObject(LABEL_URI, it, JsonNode.class, updateLabel);
+		});
+
+		if (!additionalLabels.isEmpty()) {
+			logger.log(project, "Found additional labels: %s",
+					additionalLabels.stream().map(Label::getName).collect(Collectors.joining(", ")));
+		}
+	}
+
+	protected List<Label> getLabelsFromGitHub(Map<String, Object> parameters) {
+
+		List<Label> existsOnGitHub = new ArrayList<>();
+
+		doWithPaging(LABELS_URI, HttpMethod.GET, parameters, new HttpEntity<>(new HttpHeaders()), LABELS_TYPE, labels -> {
+			existsOnGitHub.addAll(labels);
+			return true;
+		});
+
+		return existsOnGitHub;
+	}
+
+}
diff --git a/src/main/java/org/springframework/data/release/issues/github/GitHubSupport.java b/src/main/java/org/springframework/data/release/issues/github/GitHubSupport.java
new file mode 100644
index 0000000..2df43cb
--- /dev/null
+++ b/src/main/java/org/springframework/data/release/issues/github/GitHubSupport.java
@@ -0,0 +1,101 @@
+/*
+ * Copyright 2020 the original author or authors.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *      http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package org.springframework.data.release.issues.github;
+
+import lombok.RequiredArgsConstructor;
+
+import java.util.List;
+import java.util.Map;
+import java.util.function.Predicate;
+import java.util.regex.Matcher;
+import java.util.regex.Pattern;
+
+import org.springframework.boot.web.client.RestTemplateBuilder;
+import org.springframework.core.ParameterizedTypeReference;
+import org.springframework.http.HttpEntity;
+import org.springframework.http.HttpHeaders;
+import org.springframework.http.HttpMethod;
+import org.springframework.http.ResponseEntity;
+import org.springframework.web.client.RestOperations;
+import org.springframework.web.util.DefaultUriBuilderFactory;
+
+/**
+ * Support class for GitHub operations.
+ *
+ * @author Mark Paluch
+ */
+@RequiredArgsConstructor
+class GitHubSupport {
+
+	final RestOperations operations;
+
+	static RestOperations createOperations(RestTemplateBuilder templateBuilder, GitHubProperties properties) {
+		return templateBuilder.uriTemplateHandler(new DefaultUriBuilderFactory(properties.getApiUrl())).build();
+	}
+
+	/**
+	 * Apply a {@link Predicate callback} with GitHub paging starting at {@code endpointUri}. The given
+	 * {@link Predicate#test(Object)} outcome controls whether paging continues by returning {@literal true} or stops.
+	 *
+	 * @param endpointUri
+	 * @param method
+	 * @param parameters
+	 * @param entity
+	 * @param type
+	 * @param callbackContinue
+	 * @param <T>
+	 */
+	<T> void doWithPaging(String endpointUri, HttpMethod method, Map<String, Object> parameters, HttpEntity<?> entity,
+			ParameterizedTypeReference<T> type, Predicate<T> callbackContinue) {
+
+		ResponseEntity<T> exchange = operations.exchange(endpointUri, method, entity, type, parameters);
+
+		Pattern pattern = Pattern.compile("<([^ ]*)>; rel=\"(\\w+)\"");
+
+		while (true) {
+
+			if (!callbackContinue.test(exchange.getBody())) {
+				return;
+			}
+
+			HttpHeaders responseHeaders = exchange.getHeaders();
+			List<String> links = responseHeaders.getValuesAsList("Link");
+
+			if (links.isEmpty()) {
+				return;
+			}
+
+			String nextLink = null;
+			for (String link : links) {
+
+				Matcher matcher = pattern.matcher(link);
+				if (matcher.find()) {
+					if (matcher.group(2).equals("next")) {
+						nextLink = matcher.group(1);
+						break;
+					}
+				}
+			}
+
+			if (nextLink == null) {
+				return;
+			}
+
+			exchange = operations.exchange(nextLink, method, entity, type, parameters);
+		}
+	}
+
+}
diff --git a/src/main/java/org/springframework/data/release/issues/github/Label.java b/src/main/java/org/springframework/data/release/issues/github/Label.java
new file mode 100644
index 0000000..5198510
--- /dev/null
+++ b/src/main/java/org/springframework/data/release/issues/github/Label.java
@@ -0,0 +1,52 @@
+/*
+ * Copyright 2020 the original author or authors.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *      http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package org.springframework.data.release.issues.github;
+
+import lombok.EqualsAndHashCode;
+import lombok.Value;
+
+/**
+ * GitHub label.
+ *
+ * @author Mark Paluch
+ */
+@Value
+@EqualsAndHashCode(of = "name")
+public class Label {
+
+	String name;
+
+	String description;
+
+	String color;
+
+	public boolean requiresUpdate(Label other) {
+
+		if (!other.getName().equals(getName())) {
+			return true;
+		}
+
+		if (!other.getDescription().equals(getDescription())) {
+			return true;
+		}
+
+		if (!other.getColor().equals(getColor())) {
+			return true;
+		}
+
+		return false;
+	}
+}
diff --git a/src/main/java/org/springframework/data/release/issues/github/LabelConfiguration.java b/src/main/java/org/springframework/data/release/issues/github/LabelConfiguration.java
new file mode 100644
index 0000000..57479cf
--- /dev/null
+++ b/src/main/java/org/springframework/data/release/issues/github/LabelConfiguration.java
@@ -0,0 +1,202 @@
+/*
+ * Copyright 2020 the original author or authors.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *      http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package org.springframework.data.release.issues.github;
+
+import java.util.ArrayList;
+import java.util.Collection;
+import java.util.Collections;
+import java.util.HashSet;
+import java.util.Iterator;
+import java.util.List;
+import java.util.Set;
+import java.util.function.Consumer;
+import java.util.stream.Collectors;
+
+import org.springframework.data.release.issues.github.LabelFactories.LabelFactory;
+import org.springframework.data.util.Streamable;
+
+/**
+ * GitHub label configurations.
+ *
+ * @author Mark Paluch
+ */
+public class LabelConfiguration implements Streamable<Label> {
+
+	private final Set<Label> labels;
+
+	private LabelConfiguration(Consumer<LabelConfigurer> configurerConsumer) {
+
+		LabelConfigurer configurer = new LabelConfigurer();
+		configurerConsumer.accept(configurer);
+		this.labels = configurer.labels;
+	}
+
+	private LabelConfiguration(Set<Label> labels) {
+		this.labels = labels;
+	}
+
+	/**
+	 * Create an empty {@link LabelConfiguration} without any labels.
+	 *
+	 * @return
+	 */
+	public static LabelConfiguration empty() {
+		return new LabelConfiguration(Collections.emptySet());
+	}
+
+	/**
+	 * Create a new {@link LabelConfiguration} by merging this and the outcome of {@code consumerConfigurer}.
+	 *
+	 * @param configurerConsumer
+	 * @return
+	 */
+	public LabelConfiguration mergeWith(Consumer<LabelConfigurer> configurerConsumer) {
+		return mergeWith(LabelConfiguration.of(configurerConsumer));
+	}
+
+	/**
+	 * Create a new {@link LabelConfiguration} by merging this and {@link LabelConfiguration other configuration}.
+	 *
+	 * @param other
+	 * @return
+	 */
+	public LabelConfiguration mergeWith(LabelConfiguration other) {
+
+		Set<Label> merged = new HashSet<>(this.labels);
+		merged.addAll(other.labels);
+
+		return new LabelConfiguration(merged);
+	}
+
+	/**
+	 * Create a new {@link LabelConfiguration} applying {@code configurerConsumer}.
+	 *
+	 * @param configurerConsumer
+	 * @return
+	 */
+	public static LabelConfiguration of(Consumer<LabelConfigurer> configurerConsumer) {
+		return new LabelConfiguration(configurerConsumer);
+	}
+
+	/**
+	 * Common label configuration.
+	 *
+	 * @return
+	 */
+	public static LabelConfiguration commonLabels() {
+
+		LabelConfiguration configuration = LabelConfiguration.of(configurer -> {
+
+			configurer.register(LabelFactories.FOR_LABEL, "external-project",
+					"For an external project and not something we can fix");
+			configurer.register(LabelFactories.FOR_LABEL, "stackoverflow",
+					"A question that's better suited to stackoverflow.com");
+			configurer.register(LabelFactories.FOR_LABEL, "team-attention",
+					"An issue we need to discuss as a team to make progress");
+			configurer.register(LabelFactories.FOR_LABEL, "external-project", "An issue to discuss face-to-face");
+
+			configurer.register(LabelFactories.STATUS_LABEL, "blocked",
+					"An issue that's blocked on an external project change");
+			configurer.register(LabelFactories.STATUS_LABEL, "declined",
+					"A suggestion or change that we don't feel we should currently apply");
+			configurer.register(LabelFactories.STATUS_LABEL, "duplicate", "A duplicate of another issue");
+			configurer.register(LabelFactories.STATUS_LABEL, "feedback-provided", "Feedback has been provided");
+			configurer.register(LabelFactories.STATUS_LABEL, "feedback-reminder",
+					"We've sent a reminder that we need additional information before we can continue");
+			configurer.register(LabelFactories.STATUS_LABEL, "first-timers-only",
+					"An issue that can only be worked on by brand new contributors");
+			configurer.register(LabelFactories.STATUS_LABEL, "ideal-for-contribution",
+					"An issue that a contributor can help us with");
+			configurer.register(LabelFactories.STATUS_LABEL, "invalid", "An issue that we don't feel is valid");
+			configurer.register(LabelFactories.STATUS_LABEL, "on-hold", "We cannot start working on this issue yet");
+			configurer.register(LabelFactories.STATUS_LABEL, "pending-design-work",
+					"Needs design work before any code can be developed");
+			configurer.register(LabelFactories.STATUS_LABEL, "superseded", "An issue that has been superseded by another");
+			configurer.register(LabelFactories.STATUS_LABEL, "waiting-for-feedback",
+					"We need additional information before we can continue");
+			configurer.register(LabelFactories.STATUS_LABEL, "waiting-for-triage", "An issue we've not yet triaged");
+
+			configurer.register(LabelFactories.TYPE_LABEL, "blocker", "An issue that is blocking us from releasing");
+			configurer.register(LabelFactories.TYPE_LABEL, "bug", "A general bug");
+			configurer.register(LabelFactories.TYPE_LABEL, "dependency-upgrade", "A dependency upgrade");
+			configurer.register(LabelFactories.TYPE_LABEL, "documentation", "A documentation update");
+			configurer.register(LabelFactories.TYPE_LABEL, "enhancement", "A general enhancement");
+			configurer.register(LabelFactories.TYPE_LABEL, "regression", "A regression from a previous release");
+			configurer.register(LabelFactories.TYPE_LABEL, "task", "A general task");
+		});
+
+		return configuration;
+	}
+
+	/**
+	 * Retrieve a required {@link Label}.
+	 *
+	 * @param labelFactory
+	 * @param name
+	 * @return
+	 * @throws IllegalArgumentException if the label was not found.
+	 */
+	public Label getRequiredLabel(LabelFactory labelFactory, String name) {
+
+		Label toFind = labelFactory.apply(name, "");
+
+		return this.labels.stream().filter(it -> it.equals(toFind)).findFirst()
+				.orElseThrow(() -> new IllegalArgumentException(String.format("Cannot find label %s", toFind.getName())));
+	}
+
+	@Override
+	public Iterator<Label> iterator() {
+		return labels.iterator();
+	}
+
+	public List<Label> getNewLabels(Collection<Label> existingLabels) {
+		return labels.stream().filter(o -> !existingLabels.contains(o)).collect(Collectors.toList());
+	}
+
+	public List<Label> getExistingLabels(List<Label> existingLabels) {
+		return labels.stream().filter(existingLabels::contains).collect(Collectors.toList());
+	}
+
+	public List<Label> getAdditionalLabels(List<Label> existingLabels) {
+
+		List<Label> result = new ArrayList<>(existingLabels);
+
+		result.removeAll(getNewLabels(existingLabels));
+		result.removeAll(getExistingLabels(existingLabels));
+
+		return result;
+	}
+
+	/**
+	 * Configuration utility to register labels for a {@link LabelFactory}.
+	 */
+	class LabelConfigurer {
+
+		private final Set<Label> labels = new HashSet<>();
+
+		public void register(LabelFactory factory, String name, String description) {
+
+			Label label = factory.apply(name, description);
+
+			labels.add(label);
+		}
+
+		public void register(Label label) {
+			labels.add(label);
+		}
+	}
+
+}
diff --git a/src/main/java/org/springframework/data/release/issues/github/LabelFactories.java b/src/main/java/org/springframework/data/release/issues/github/LabelFactories.java
new file mode 100644
index 0000000..f7195b2
--- /dev/null
+++ b/src/main/java/org/springframework/data/release/issues/github/LabelFactories.java
@@ -0,0 +1,40 @@
+/*
+ * Copyright 2020 the original author or authors.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *      http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package org.springframework.data.release.issues.github;
+
+import java.util.function.BiFunction;
+
+public class LabelFactories {
+
+	public static final LabelFactory FOR_LABEL = (name, description) -> create("for:", name, description, "c5def5");
+
+	public static final LabelFactory STATUS_LABEL = (name, description) -> create("status:", name, description, "fef2c0");
+
+	public static final LabelFactory IN_LABEL = (name, description) -> create("in:", name, description, "e8f9de");
+
+	public static final LabelFactory TYPE_LABEL = (name, description) -> create("type:", name, description, "e3d9fc");
+
+	public static final LabelFactory HAS_LABEL = (name, description) -> create("has:", name, description, "dfdfdf");
+
+	private static Label create(String prefix, String labelName, String description, String color) {
+		return new Label(String.format("%s %s", prefix, labelName), description, color);
+	}
+
+	interface LabelFactory extends BiFunction<String, String, Label> {
+
+	}
+
+}
diff --git a/src/main/java/org/springframework/data/release/issues/github/ProjectLabelConfiguration.java b/src/main/java/org/springframework/data/release/issues/github/ProjectLabelConfiguration.java
new file mode 100644
index 0000000..293202e
--- /dev/null
+++ b/src/main/java/org/springframework/data/release/issues/github/ProjectLabelConfiguration.java
@@ -0,0 +1,170 @@
+/*
+ * Copyright 2020 the original author or authors.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *      http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package org.springframework.data.release.issues.github;
+
+import java.util.HashMap;
+import java.util.Map;
+
+import org.springframework.data.release.model.Project;
+import org.springframework.data.release.model.Projects;
+
+/**
+ * {@link Project-specifc} Label Configuration.
+ *
+ * @author Mark Paluch
+ */
+public class ProjectLabelConfiguration {
+
+	static final Map<Project, LabelConfiguration> labelConfigurations = new HashMap<>();
+
+	static {
+
+		LabelConfiguration commonLabels = LabelConfiguration.commonLabels();
+
+		LabelConfiguration coreMappingRepository = LabelConfiguration.of(config -> {
+
+			config.register(LabelFactories.IN_LABEL, "core", "Issues in core support");
+			config.register(LabelFactories.IN_LABEL, "mapping", "Mapping and conversion infrastructure");
+			config.register(LabelFactories.IN_LABEL, "repository", "Repositories abstraction");
+		});
+
+		labelConfigurations.put(Projects.BOM, LabelConfiguration.empty().mergeWith(config -> {
+
+			config.register(commonLabels.getRequiredLabel(LabelFactories.TYPE_LABEL, "task"));
+		}));
+
+		labelConfigurations.put(Projects.BUILD, LabelConfiguration.empty().mergeWith(config -> {
+
+			config.register(commonLabels.getRequiredLabel(LabelFactories.TYPE_LABEL, "dependency-upgrade"));
+			config.register(commonLabels.getRequiredLabel(LabelFactories.TYPE_LABEL, "task"));
+		}));
+
+		labelConfigurations.put(Projects.CASSANDRA, commonLabels.mergeWith(coreMappingRepository).mergeWith(config -> {
+
+			config.register(LabelFactories.IN_LABEL, "core", "Issues in core support");
+			config.register(LabelFactories.IN_LABEL, "map", "");
+			config.register(LabelFactories.IN_LABEL, "repository", "Repositories abstraction");
+			config.register(LabelFactories.IN_LABEL, "kotlin", "Kotlin support");
+		}));
+
+		labelConfigurations.put(Projects.COMMONS, commonLabels.mergeWith(coreMappingRepository).mergeWith(config -> {
+
+			config.register(LabelFactories.IN_LABEL, "web", "Integration with Spring MVC");
+			config.register(LabelFactories.IN_LABEL, "kotlin", "Kotlin support");
+		}));
+
+		labelConfigurations.put(Projects.COUCHBASE, commonLabels.mergeWith(coreMappingRepository));
+
+		labelConfigurations.put(Projects.ELASTICSEARCH, commonLabels.mergeWith(coreMappingRepository));
+
+		labelConfigurations.put(Projects.ENVERS, commonLabels.mergeWith(config -> {
+
+			config.register(LabelFactories.IN_LABEL, "core", "Issues in core support");
+		}));
+
+		labelConfigurations.put(Projects.GEODE, commonLabels.mergeWith(coreMappingRepository).mergeWith(config -> {
+
+			config.register(LabelFactories.IN_LABEL, "core", "Issues in core support");
+			config.register(LabelFactories.IN_LABEL, "map", "");
+			config.register(LabelFactories.IN_LABEL, "repository", "Repositories abstraction");
+		}));
+
+		labelConfigurations.put(Projects.GEMFIRE, commonLabels.mergeWith(coreMappingRepository).mergeWith(config -> {
+
+			config.register(LabelFactories.IN_LABEL, "core", "Issues in core support");
+			config.register(LabelFactories.IN_LABEL, "map", "");
+			config.register(LabelFactories.IN_LABEL, "repository", "Repositories abstraction");
+		}));
+
+		labelConfigurations.put(Projects.JDBC, commonLabels.mergeWith(coreMappingRepository).mergeWith(config -> {
+
+			config.register(LabelFactories.IN_LABEL, "statement-builder", "");
+			config.register(LabelFactories.IN_LABEL, "relational", "");
+		}));
+
+		labelConfigurations.put(Projects.JPA, commonLabels.mergeWith(coreMappingRepository).mergeWith(config -> {
+
+			config.register(LabelFactories.IN_LABEL, "core", "Issues in core support");
+			config.register(LabelFactories.IN_LABEL, "query-parser", "Everything related to parsing JPQL or SQL");
+			config.register(LabelFactories.IN_LABEL, "querydsl", "Querydsl integration");
+		}));
+
+		labelConfigurations.put(Projects.KEY_VALUE, commonLabels.mergeWith(config -> {
+
+			config.register(LabelFactories.IN_LABEL, "core", "Issues in core support");
+			config.register(LabelFactories.IN_LABEL, "map", "");
+			config.register(LabelFactories.IN_LABEL, "repository", "Repositories abstraction");
+		}));
+
+		labelConfigurations.put(Projects.LDAP, commonLabels.mergeWith(coreMappingRepository).mergeWith(config -> {
+
+			config.register(LabelFactories.IN_LABEL, "core", "Issues in core support");
+			config.register(LabelFactories.IN_LABEL, "repository", "Repositories abstraction");
+		}));
+
+		labelConfigurations.put(Projects.NEO4J, commonLabels.mergeWith(coreMappingRepository));
+
+		labelConfigurations.put(Projects.MONGO_DB, commonLabels.mergeWith(coreMappingRepository).mergeWith(config -> {
+
+			config.register(LabelFactories.IN_LABEL, "aggregation-framework", "Aggregation framework support");
+			config.register(LabelFactories.IN_LABEL, "gridfs", "");
+			config.register(LabelFactories.IN_LABEL, "kotlin", "Kotlin support");
+		}));
+
+		labelConfigurations.put(Projects.R2DBC, commonLabels.mergeWith(coreMappingRepository));
+
+		labelConfigurations.put(Projects.REST, commonLabels.mergeWith(config -> {
+
+			config.register(LabelFactories.IN_LABEL, "api-documentation", "");
+			config.register(LabelFactories.IN_LABEL, "content-negotiation", "");
+			config.register(LabelFactories.IN_LABEL, "query-parser", "Everything related to parsing JPQL or SQL");
+			config.register(LabelFactories.IN_LABEL, "querydsl", "Querydsl integration");
+		}));
+
+		labelConfigurations.put(Projects.REDIS, commonLabels.mergeWith(coreMappingRepository).mergeWith(config -> {
+
+			config.register(LabelFactories.IN_LABEL, "cache", "RedisCache and CacheManager");
+			config.register(LabelFactories.IN_LABEL, "lettuce", "Lettuce driver");
+			config.register(LabelFactories.IN_LABEL, "jedis", "Jedis driver");
+			config.register(LabelFactories.IN_LABEL, "kotlin", "Kotlin support");
+		}));
+
+		labelConfigurations.put(Projects.SOLR, commonLabels.mergeWith(coreMappingRepository));
+
+		verify();
+	}
+
+	/**
+	 * Retrieve the {@link LabelConfiguration} for a {@link Project}.
+	 *
+	 * @param project must not be {@literal null}.
+	 * @return
+	 */
+	public static LabelConfiguration forProject(Project project) {
+		return labelConfigurations.get(project);
+	}
+
+	static void verify() {
+
+		for (Project project : Projects.all()) {
+
+			if (!ProjectLabelConfiguration.labelConfigurations.containsKey(project)) {
+				throw new IllegalStateException(String.format("No LabelConfiguration for %s", project.getName()));
+			}
+		}
+	}
+
+}
diff --git a/src/main/java/org/springframework/data/release/model/Projects.java b/src/main/java/org/springframework/data/release/model/Projects.java
index de2e234..6cf3917 100644
--- a/src/main/java/org/springframework/data/release/model/Projects.java
+++ b/src/main/java/org/springframework/data/release/model/Projects.java
@@ -20,6 +20,7 @@ import java.util.Arrays;
 import java.util.Collections;
 import java.util.List;
 import java.util.Optional;
+import java.util.stream.Collectors;
 
 import org.jgrapht.graph.DefaultDirectedGraph;
 import org.jgrapht.graph.DefaultEdge;
@@ -140,4 +141,9 @@ public class Projects {
 		return byName(name).//
 				orElseThrow(() -> new IllegalArgumentException(String.format("No project named %s available!", name)));
 	}
+
+	public static List<Project> all() {
+		return PROJECTS.stream().collect(Collectors.toList());
+	}
+
 }