diff --git a/src/main/java/org/springframework/hateoas/LinkRelation.java b/src/main/java/org/springframework/hateoas/LinkRelation.java
index d2d0df49..78a1b421 100644
--- a/src/main/java/org/springframework/hateoas/LinkRelation.java
+++ b/src/main/java/org/springframework/hateoas/LinkRelation.java
@@ -73,6 +73,6 @@ public interface LinkRelation {
 
 		Assert.notNull(relation, "LinkRelation must not be null!");
 
-		return this.value().equals(relation.value());
+		return this.value().equalsIgnoreCase(relation.value());
 	}
 }
diff --git a/src/main/java/org/springframework/hateoas/StringLinkRelation.java b/src/main/java/org/springframework/hateoas/StringLinkRelation.java
index 34c16f4f..a5b01e56 100644
--- a/src/main/java/org/springframework/hateoas/StringLinkRelation.java
+++ b/src/main/java/org/springframework/hateoas/StringLinkRelation.java
@@ -54,7 +54,7 @@ class StringLinkRelation implements LinkRelation, Serializable {
 
 		Assert.hasText(relation, "Relation must not be null or empty!");
 
-		return CACHE.computeIfAbsent(relation, it -> new StringLinkRelation(it));
+		return CACHE.computeIfAbsent(relation, StringLinkRelation::new);
 	}
 
 	/*
@@ -75,4 +75,19 @@ class StringLinkRelation implements LinkRelation, Serializable {
 	public String toString() {
 		return value();
 	}
+
+	@Override
+	public boolean equals(Object o) {
+
+		if (this == o) {
+			return true;
+		}
+
+		if (o == null || getClass() != o.getClass()) {
+			return false;
+		}
+		
+		StringLinkRelation that = (StringLinkRelation) o;
+		return this.relation.equalsIgnoreCase(that.relation);
+	}
 }
diff --git a/src/test/java/org/springframework/hateoas/LinkRelationUnitTest.java b/src/test/java/org/springframework/hateoas/LinkRelationUnitTest.java
index 13b9b65a..f38ec9f0 100644
--- a/src/test/java/org/springframework/hateoas/LinkRelationUnitTest.java
+++ b/src/test/java/org/springframework/hateoas/LinkRelationUnitTest.java
@@ -49,6 +49,15 @@ public class LinkRelationUnitTest {
 		assertThat(myOwnLinkRelations).containsExactlyInAnyOrder(MyOwnLinkRelation.FOO, MyOwnLinkRelation.BAR);
 	}
 
+	@Test // #825
+	public void verifyRFC8288CaseInsensitiveMatching() {
+
+		assertThat(LinkRelation.of("self")).isEqualTo(LinkRelation.of("SELF"));
+		assertThat(LinkRelation.of("SeLf")).isEqualTo(IanaLinkRelations.SELF);
+		assertThat(LinkRelation.of("self").isSameAs(LinkRelation.of("SELF"))).isTrue();
+		assertThat(IanaLinkRelations.SELF.isSameAs(LinkRelation.of("seLF"))).isTrue();
+	}
+
 	/**
 	 * Custom implementation of the {@link LinkRelation} interface.
 	 */