diff --git a/src/main/java/org/springframework/hateoas/hal/HalEmbeddedBuilder.java b/src/main/java/org/springframework/hateoas/hal/HalEmbeddedBuilder.java
index f540314f..9025d88f 100644
--- a/src/main/java/org/springframework/hateoas/hal/HalEmbeddedBuilder.java
+++ b/src/main/java/org/springframework/hateoas/hal/HalEmbeddedBuilder.java
@@ -62,16 +62,21 @@ class HalEmbeddedBuilder {
 			return;
 		}
 
-		String singleRel = getDefaultedRelFor(type, false);
-		List<Object> currentValue = embeddeds.get(singleRel);
+		String rel = getDefaultedRelFor(type, true);
+
+		if (!embeddeds.containsKey(rel)) {
+			rel = getDefaultedRelFor(type, false);
+		}
+
+		List<Object> currentValue = embeddeds.get(rel);
 
 		if (currentValue == null) {
 			ArrayList<Object> arrayList = new ArrayList<Object>();
 			arrayList.add(value);
-			embeddeds.put(singleRel, arrayList);
+			embeddeds.put(rel, arrayList);
 		} else if (currentValue.size() == 1) {
 			currentValue.add(value);
-			embeddeds.remove(singleRel);
+			embeddeds.remove(rel);
 			embeddeds.put(getDefaultedRelFor(type, true), currentValue);
 		} else {
 			currentValue.add(value);
diff --git a/src/test/java/org/springframework/hateoas/hal/HalEmbeddedBuilderUnitTest.java b/src/test/java/org/springframework/hateoas/hal/HalEmbeddedBuilderUnitTest.java
index 7371fa4f..581de6ae 100644
--- a/src/test/java/org/springframework/hateoas/hal/HalEmbeddedBuilderUnitTest.java
+++ b/src/test/java/org/springframework/hateoas/hal/HalEmbeddedBuilderUnitTest.java
@@ -63,6 +63,20 @@ public class HalEmbeddedBuilderUnitTest {
 		assertThat(map.get("long"), Matchers.<List<Object>> allOf(hasSize(1), hasItem(1L)));
 	}
 
+	/**
+	 * @see #110
+	 */
+	@Test
+	public void correctlyPilesUpResourcesInCollectionRel() {
+
+		Map<String, List<Object>> map = setUpBuilder("foo", "bar", "foobar", 1L);
+
+		assertThat(map.containsKey("string"), is(false));
+		assertThat(map.get("strings"),
+				Matchers.<List<Object>> allOf(hasSize(3), Matchers.<Object> hasItems("foo", "bar", "foobar")));
+		assertThat(map.get("long"), Matchers.<List<Object>> allOf(hasSize(1), hasItem(1L)));
+	}
+
 	/**
 	 * @see #81, #83
 	 */