diff --git a/.travis.yml b/.travis.yml
index e7e546c2..79c44557 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -9,7 +9,7 @@ install:
 - mvn --settings .settings.xml install -P docs -q -U -DskipTests=true -Dmaven.test.redirectTestOutputToFile=true
 - ./docs/src/main/asciidoc/ghpages.sh
 script:
-- '[ "${TRAVIS_PULL_REQUEST}" != "false" ] || mvn --settings .settings.xml deploy -nsu -Dmaven.test.redirectTestOutputToFile=true'
+- '[ "${TRAVIS_PULL_REQUEST}" != "false" ] || mvn --settings .settings.xml deploy -P release -nsu -Dmaven.test.redirectTestOutputToFile=true'
 - '[ "${TRAVIS_PULL_REQUEST}" = "false" ] || mvn --settings .settings.xml install -nsu -Dmaven.test.redirectTestOutputToFile=true'
 env:
   global:
diff --git a/pom.xml b/pom.xml
index 907ed166..cc73cf5c 100644
--- a/pom.xml
+++ b/pom.xml
@@ -32,6 +32,27 @@
 		</dependencies>
 	</dependencyManagement>
 	<profiles>
+		<profile>
+			<id>release</id>
+	        <distributionManagement>
+		      <downloadUrl>https://github.com/spring-cloud</downloadUrl>
+		      <site>
+			    <id>spring-docs</id>
+			    <url>scp://static.springframework.org/var/www/domains/springframework.org/static/htdocs/spring-cloud/docs/${project.artifactId}/${project.version}
+			    </url>
+		      </site>
+		      <repository>
+			    <id>repo.spring.io</id>
+			    <name>Spring Release Repository</name>
+			    <url>https://repo.spring.io/libs-release-local</url>
+		      </repository>
+		      <snapshotRepository>
+			    <id>repo.spring.io</id>
+			    <name>Spring Snapshot Repository</name>
+			    <url>https://repo.spring.io/libs-snapshot-local</url>
+		      </snapshotRepository>
+	        </distributionManagement>
+		</profile>
 		<profile>
 			<id>milestone</id>
 			<distributionManagement>
@@ -75,24 +96,4 @@
 			</build>
 		</profile>
 	</profiles>
-	<distributionManagement>
-		<!-- see 'staging' profile for dry-run deployment settings -->
-		<downloadUrl>http://www.springsource.com/download/community
-		</downloadUrl>
-		<site>
-			<id>spring-docs</id>
-			<url>scp://static.springframework.org/var/www/domains/springframework.org/static/htdocs/spring-retry/docs/${project.version}
-			</url>
-		</site>
-		<repository>
-			<id>repo.spring.io</id>
-			<name>Spring Release Repository</name>
-			<url>https://repo.spring.io/libs-release-local</url>
-		</repository>
-		<snapshotRepository>
-			<id>repo.spring.io</id>
-			<name>Spring Snapshot Repository</name>
-			<url>https://repo.spring.io/libs-snapshot-local</url>
-		</snapshotRepository>
-	</distributionManagement>
 </project>