diff --git a/spring-cloud-function-context/src/main/java/org/springframework/cloud/function/context/catalog/SimpleFunctionRegistry.java b/spring-cloud-function-context/src/main/java/org/springframework/cloud/function/context/catalog/SimpleFunctionRegistry.java
index e2b1ecab8..d1d5c9593 100644
--- a/spring-cloud-function-context/src/main/java/org/springframework/cloud/function/context/catalog/SimpleFunctionRegistry.java
+++ b/spring-cloud-function-context/src/main/java/org/springframework/cloud/function/context/catalog/SimpleFunctionRegistry.java
@@ -859,7 +859,9 @@ public class SimpleFunctionRegistry implements FunctionRegistry, FunctionInspect
 					}
 				}
 				else { //if (rawType instanceof Class<?>) { // see AWS adapter with WildardTypeImpl and Azure with Voids
-					convertedValue = this.convertNonMessageInputIfNecessary(type, value);
+					convertedValue = FunctionTypeUtils.isPublisher(type)
+							? this.convertNonMessageInputIfNecessary(rawType, value)
+							: this.convertNonMessageInputIfNecessary(type, value);
 				}
 			}
 			if (logger.isDebugEnabled()) {
diff --git a/spring-cloud-function-context/src/test/java/org/springframework/cloud/function/context/catalog/BeanFactoryAwareFunctionRegistryTests.java b/spring-cloud-function-context/src/test/java/org/springframework/cloud/function/context/catalog/BeanFactoryAwareFunctionRegistryTests.java
index 9975d48e6..827115fe5 100644
--- a/spring-cloud-function-context/src/test/java/org/springframework/cloud/function/context/catalog/BeanFactoryAwareFunctionRegistryTests.java
+++ b/spring-cloud-function-context/src/test/java/org/springframework/cloud/function/context/catalog/BeanFactoryAwareFunctionRegistryTests.java
@@ -23,6 +23,7 @@ import java.nio.charset.StandardCharsets;
 import java.util.Date;
 import java.util.List;
 import java.util.Map;
+import java.util.concurrent.atomic.AtomicReference;
 import java.util.function.Consumer;
 import java.util.function.Function;
 import java.util.function.Supplier;
@@ -505,6 +506,19 @@ public class BeanFactoryAwareFunctionRegistryTests {
 		assertThat(result).isEqualTo("BIKE");
 	}
 
+	@Test
+	public void testGH_608() {
+		ApplicationContext context = new SpringApplicationBuilder(SampleFunctionConfiguration.class)
+				.run("--logging.level.org.springframework.cloud.function=DEBUG",
+						"--spring.main.lazy-initialization=true");
+		FunctionCatalog catalog = context.getBean(FunctionCatalog.class);
+
+		Consumer<Flux<String>> consumer = catalog.lookup("reactivePojoConsumer");
+		consumer.accept(Flux.just("{\"name\":\"Ricky\"}"));
+		SampleFunctionConfiguration config = context.getBean(SampleFunctionConfiguration.class);
+		assertThat(((Person) config.consumerInputRef.get()).getName()).isEqualTo("Ricky");
+	}
+
 	@EnableAutoConfiguration
 	public static class PojoToMessageFunctionCompositionConfiguration {
 
@@ -660,6 +674,8 @@ public class BeanFactoryAwareFunctionRegistryTests {
 	@Configuration
 	protected static class SampleFunctionConfiguration {
 
+		AtomicReference<Object> consumerInputRef = new AtomicReference<>();
+
 		@Bean
 		public Function<Person, Person> uppercasePerson() {
 			return person -> {
@@ -816,6 +832,12 @@ public class BeanFactoryAwareFunctionRegistryTests {
 		public Consumer<Flux<String>> reactiveConsumer() {
 			return null;
 		}
+
+		@Bean
+		// Perhaps it should not be allowed. Recommend Function<Flux, Mono<Void>>
+		public Consumer<Flux<Person>> reactivePojoConsumer() {
+			return flux -> flux.subscribe(v -> consumerInputRef.set(v));
+		}
 	}
 
 	@EnableAutoConfiguration