diff --git a/README.adoc b/README.adoc
index a01f5dca..8e0aa682 100644
--- a/README.adoc
+++ b/README.adoc
@@ -955,7 +955,7 @@ items:
           serviceAccount: spring-cloud-kubernetes-configuration-watcher
           containers:
           - name: spring-cloud-kubernetes-configuration-watcher
-            image: spring-cloud/spring-cloud-kubernetes-configuration-watcher:2.0.0-SNAPSHOT
+            image: springcloud/spring-cloud-kubernetes-configuration-watcher:2.0.0-SNAPSHOT
             imagePullPolicy: IfNotPresent
             readinessProbe:
               httpGet:
diff --git a/docs/src/main/asciidoc/spring-cloud-kubernetes-configuration-watcher.adoc b/docs/src/main/asciidoc/spring-cloud-kubernetes-configuration-watcher.adoc
index 0801d56f..af2586b1 100644
--- a/docs/src/main/asciidoc/spring-cloud-kubernetes-configuration-watcher.adoc
+++ b/docs/src/main/asciidoc/spring-cloud-kubernetes-configuration-watcher.adoc
@@ -87,7 +87,7 @@ items:
           serviceAccount: spring-cloud-kubernetes-configuration-watcher
           containers:
           - name: spring-cloud-kubernetes-configuration-watcher
-            image: spring-cloud/spring-cloud-kubernetes-configuration-watcher:2.0.0-SNAPSHOT
+            image: springcloud/spring-cloud-kubernetes-configuration-watcher:2.0.0-SNAPSHOT
             imagePullPolicy: IfNotPresent
             readinessProbe:
               httpGet:
diff --git a/spring-cloud-kubernetes-controllers/spring-cloud-kubernetes-configuration-watcher/k8s/deployment.yaml b/spring-cloud-kubernetes-controllers/spring-cloud-kubernetes-configuration-watcher/k8s/deployment.yaml
index 025cd71f..9404f7b7 100644
--- a/spring-cloud-kubernetes-controllers/spring-cloud-kubernetes-configuration-watcher/k8s/deployment.yaml
+++ b/spring-cloud-kubernetes-controllers/spring-cloud-kubernetes-configuration-watcher/k8s/deployment.yaml
@@ -60,7 +60,7 @@ items:
           serviceAccount: spring-cloud-kubernetes-configuration-watcher
           containers:
           - name: spring-cloud-kubernetes-configuration-watcher
-            image: spring-cloud/spring-cloud-kubernetes-configuration-watcher:2.0.0-SNAPSHOT
+            image: springcloud/spring-cloud-kubernetes-configuration-watcher:2.0.0-SNAPSHOT
             imagePullPolicy: IfNotPresent
             readinessProbe:
               httpGet:
diff --git a/spring-cloud-kubernetes-controllers/spring-cloud-kubernetes-configuration-watcher/pom.xml b/spring-cloud-kubernetes-controllers/spring-cloud-kubernetes-configuration-watcher/pom.xml
index c0377dc8..552e1aa0 100644
--- a/spring-cloud-kubernetes-controllers/spring-cloud-kubernetes-configuration-watcher/pom.xml
+++ b/spring-cloud-kubernetes-controllers/spring-cloud-kubernetes-configuration-watcher/pom.xml
@@ -102,7 +102,7 @@
 				</property>
 			</activation>
 			<properties>
-				<env.IMAGE>spring-cloud/${project.artifactId}:${project.version}</env.IMAGE>
+				<env.IMAGE>springcloud/${project.artifactId}:${project.version}</env.IMAGE>
 			</properties>
 		</profile>
 		<profile>
diff --git a/spring-cloud-kubernetes-controllers/spring-cloud-kubernetes-configuration-watcher/skaffold.yaml b/spring-cloud-kubernetes-controllers/spring-cloud-kubernetes-configuration-watcher/skaffold.yaml
index 345fe104..4157f0d4 100644
--- a/spring-cloud-kubernetes-controllers/spring-cloud-kubernetes-configuration-watcher/skaffold.yaml
+++ b/spring-cloud-kubernetes-controllers/spring-cloud-kubernetes-configuration-watcher/skaffold.yaml
@@ -4,7 +4,7 @@ metadata:
   name: spring-cloud-kubernetes-configuration-watcher
 build:
   artifacts:
-  - image: spring-cloud/spring-cloud-kubernetes-configuration-watcher
+  - image: springcloud/spring-cloud-kubernetes-configuration-watcher
     custom:
       buildCommand: "../../mvnw clean install"
       dependencies:
diff --git a/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/deployment-it.yaml b/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/deployment-it.yaml
index a9d91dc6..7d513fab 100644
--- a/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/deployment-it.yaml
+++ b/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/deployment-it.yaml
@@ -18,7 +18,7 @@ spec:
         app: k8s-demo-app
     spec:
       containers:
-      - image: docker.io/spring-cloud/spring-cloud-kubernetes-configuration-watcher-it:2.0.0-SNAPSHOT
+      - image: docker.io/springcloud/spring-cloud-kubernetes-configuration-watcher-it:2.0.0-SNAPSHOT
         name: spring-cloud-kubernetes-configuration-watcher-it
         resources: {}
         env:
diff --git a/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/pom.xml b/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/pom.xml
index 4897f9c0..c01b65a2 100644
--- a/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/pom.xml
+++ b/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/pom.xml
@@ -88,7 +88,7 @@
 				<artifactId>spring-boot-maven-plugin</artifactId>
 				<configuration>
 					<image>
-						<name>spring-cloud/${project.artifactId}:${project.version}</name>
+						<name>springcloud/${project.artifactId}:${project.version}</name>
 					</image>
 					<goal>build-image</goal>
 				</configuration>
diff --git a/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/src/test/java/org/springframework/cloud/kubernetes/configuration/watcher/ActuatorRefreshIT.java b/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/src/test/java/org/springframework/cloud/kubernetes/configuration/watcher/ActuatorRefreshIT.java
index e0c15ee2..c8d67adc 100644
--- a/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/src/test/java/org/springframework/cloud/kubernetes/configuration/watcher/ActuatorRefreshIT.java
+++ b/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/src/test/java/org/springframework/cloud/kubernetes/configuration/watcher/ActuatorRefreshIT.java
@@ -65,7 +65,7 @@ public class ActuatorRefreshIT {
 
 	private static final String IMAGE_TAG = "2.0.0-SNAPSHOT";
 
-	private static final String LOCAL_REPO = "docker.io/spring-cloud";
+	private static final String LOCAL_REPO = "docker.io/springcloud";
 
 	private static final String LOCAL_IMAGE = LOCAL_REPO + "/" + IMAGE + ":" + IMAGE_TAG;
 
diff --git a/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/src/test/java/org/springframework/cloud/kubernetes/configuration/watcher/ActuatorRefreshRabbitMQIT.java b/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/src/test/java/org/springframework/cloud/kubernetes/configuration/watcher/ActuatorRefreshRabbitMQIT.java
index a3158ba6..3ce5e2da 100644
--- a/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/src/test/java/org/springframework/cloud/kubernetes/configuration/watcher/ActuatorRefreshRabbitMQIT.java
+++ b/spring-cloud-kubernetes-integration-tests/spring-cloud-kubernetes-configuration-watcher-it/src/test/java/org/springframework/cloud/kubernetes/configuration/watcher/ActuatorRefreshRabbitMQIT.java
@@ -68,7 +68,7 @@ public class ActuatorRefreshRabbitMQIT {
 
 	private static final String IMAGE_TAG = "2.0.0-SNAPSHOT";
 
-	private static final String LOCAL_REPO = "docker.io/spring-cloud";
+	private static final String LOCAL_REPO = "docker.io/springcloud";
 
 	private static final String CONFIG_WATCHER_LOCAL_IMAGE = LOCAL_REPO + "/"
 			+ CONFIG_WATCHER_IMAGE + ":" + IMAGE_TAG;