diff --git a/.travis.yml b/.travis.yml
index c968a9ec..2590f548 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -16,12 +16,19 @@ before_install:
 install:
 - ./mvnw install -P docs -q -U -DskipTests=true -Dmaven.test.redirectTestOutputToFile=true
 - ./docs/src/main/asciidoc/ghpages.sh
-script:
-- '[ "${TRAVIS_PULL_REQUEST}" != "false" ] || ./mvnw -s .settings.xml deploy -P release -nsu -Dmaven.test.redirectTestOutputToFile=true'
-- '[ "${TRAVIS_PULL_REQUEST}" = "false" ] || ./mvnw install -nsu -Dmaven.test.redirectTestOutputToFile=true'
 env:
   global:
   - GIT_NAME="Dave Syer"
   - GIT_EMAIL=dsyer@pivotal.io
   - CI_DEPLOY_USERNAME=buildmaster
   - secure: aeLXRC5oFSddwnZt1/7G2/OHr7jDbxz0ET7sej3I+eSbe3N5vbzQ6FC08es4l89l54ciXd90I1g2BMw7DTYKOO373FP78XPdAEbifJTU4DGd6fCELmoTtUPhjunBIk7E49hisPbv82892IYYA7qi/hzG548cPyZ1IgiJjq0NCsc=
+script: |
+  echo "Current Branch: ${TRAVIS_BRANCH}"
+  echo "Pull Request: ${TRAVIS_PULL_REQUEST}"
+  if [ "${TRAVIS_BRANCH}" = master ] && [ "${TRAVIS_PULL_REQUEST}" = "false" ]; then
+    echo "[Publishing] Pushing snapshot to Sonatype"
+    ./mvnw -s .settings.xml deploy -P release -nsu -Dmaven.test.redirectTestOutputToFile=true
+  else
+    echo "[Installing] Intalling snapshot to local maven repo"
+    ./mvnw install -nsu -Dmaven.test.redirectTestOutputToFile=true
+  fi