diff --git a/spring-cloud-release-tools-core/src/main/java/org/springframework/cloud/release/internal/Releaser.java b/spring-cloud-release-tools-core/src/main/java/org/springframework/cloud/release/internal/Releaser.java
index c76a7cf4..d2495a91 100644
--- a/spring-cloud-release-tools-core/src/main/java/org/springframework/cloud/release/internal/Releaser.java
+++ b/spring-cloud-release-tools-core/src/main/java/org/springframework/cloud/release/internal/Releaser.java
@@ -64,7 +64,7 @@ public class Releaser {
 		log.info("\n\n\n=== PUBLISHING DOCS ===\n\nPress ENTER to deploy the artifacts {}", MSG);
 		boolean skipDocs = skipStep();
 		if (!skipDocs) {
-			this.project.publishDocs();
+			this.project.publishDocs(changedVersion.version);
 		}
 		if (!changedVersion.isSnapshot()) {
 			log.info("\n\n\n=== REVERTING CHANGES & BUMPING VERSION===\n\nPress ENTER to go back to snapshots and bump originalVersion by patch {}", MSG);
diff --git a/spring-cloud-release-tools-core/src/main/java/org/springframework/cloud/release/internal/ReleaserProperties.java b/spring-cloud-release-tools-core/src/main/java/org/springframework/cloud/release/internal/ReleaserProperties.java
index 43f00fa8..de0b6638 100644
--- a/spring-cloud-release-tools-core/src/main/java/org/springframework/cloud/release/internal/ReleaserProperties.java
+++ b/spring-cloud-release-tools-core/src/main/java/org/springframework/cloud/release/internal/ReleaserProperties.java
@@ -132,15 +132,16 @@ public class ReleaserProperties {
 		/**
 		 * Command to be executed to bump versions. The new version will be passed under %s param
 		 */
-		private String bumpVersionsCommand = "./mvnw versions:set -DnewVersion=%s";
+		private String bumpVersionsCommand = "./mvnw versions:set -DgenerateBackupPoms=false -DnewVersion=%s";
 
 		/**
-		 * Command to be executed to deploy a built project
+		 * Command to be executed to deploy a built project. If present "{{version}}" will be replaced by the
+		 * provided version
 		 */
 		private String[] publishDocsCommands = {
 				"wget https://raw.githubusercontent.com/spring-cloud/spring-cloud-build/master/docs/src/main/asciidoc/ghpages.sh -O target/gh-pages.sh",
 				"chmod +x target/gh-pages.sh",
-				"./target/gh-pages.sh"
+				"./target/gh-pages.sh -v {{version}} -b -c"
 		};
 
 		/**
diff --git a/spring-cloud-release-tools-core/src/main/java/org/springframework/cloud/release/internal/project/Project.java b/spring-cloud-release-tools-core/src/main/java/org/springframework/cloud/release/internal/project/Project.java
index 8fc60adc..10b6971d 100644
--- a/spring-cloud-release-tools-core/src/main/java/org/springframework/cloud/release/internal/project/Project.java
+++ b/spring-cloud-release-tools-core/src/main/java/org/springframework/cloud/release/internal/project/Project.java
@@ -20,6 +20,7 @@ import org.springframework.cloud.release.internal.ReleaserProperties;
 public class Project {
 
 	private static final Logger log = LoggerFactory.getLogger(MethodHandles.lookup().lookupClass());
+	private static final String VERSION_MUSTACHE = "{{version}}";
 
 	private final ReleaserProperties properties;
 	private final ProcessExecutor executor;
@@ -70,9 +71,10 @@ public class Project {
 		this.executor.runCommand(commands, waitTimeInMinutes);
 	}
 
-	public void publishDocs() {
+	public void publishDocs(String version) {
 		try {
 			for (String command : this.properties.getMaven().getPublishDocsCommands()) {
+				command = command.replace(VERSION_MUSTACHE, version);
 				String[] commands = command.split(" ");
 				runCommand(commands);
 			}
diff --git a/spring-cloud-release-tools-core/src/test/java/org/springframework/cloud/release/internal/project/ProjectTests.java b/spring-cloud-release-tools-core/src/test/java/org/springframework/cloud/release/internal/project/ProjectTests.java
index 1342cd00..a6ee1c92 100644
--- a/spring-cloud-release-tools-core/src/test/java/org/springframework/cloud/release/internal/project/ProjectTests.java
+++ b/spring-cloud-release-tools-core/src/test/java/org/springframework/cloud/release/internal/project/ProjectTests.java
@@ -89,13 +89,27 @@ public class ProjectTests {
 		TestProcessExecutor executor = executor(properties);
 		Project builder = new Project(properties, executor);
 
-		builder.publishDocs();
+		builder.publishDocs("");
 
 		then(asString(file("/projects/builder/resolved/resolved.log")))
 				.contains("file.txt");
 		then(executor.counter).isEqualTo(2);
 	}
 
+	@Test
+	public void should_successfully_execute_a_publish_docs_command_and_substitute_the_version() throws Exception {
+		ReleaserProperties properties = new ReleaserProperties();
+		properties.getMaven().setPublishDocsCommands(new String[] { "echo '{{version}}'" });
+		properties.setWorkingDir(file("/projects/builder/resolved").getPath());
+		TestProcessExecutor executor = executor(properties);
+		Project builder = new Project(properties, executor);
+
+		builder.publishDocs("1.1.0.RELEASE");
+
+		then(asString(file("/projects/builder/resolved/resolved.log")))
+				.contains("1.1.0.RELEASE");
+	}
+
 	@Test
 	public void should_throw_exception_when_publish_docs_command_took_too_long_to_execute() throws Exception {
 		ReleaserProperties properties = new ReleaserProperties();
@@ -104,7 +118,7 @@ public class ProjectTests {
 		properties.setWorkingDir(file("/projects/builder/unresolved").getPath());
 		Project builder = new Project(properties, executor(properties));
 
-		thenThrownBy(builder::publishDocs).hasMessageContaining("Process waiting time of [0] minutes exceeded");
+		thenThrownBy(() -> builder.publishDocs("")).hasMessageContaining("Process waiting time of [0] minutes exceeded");
 	}
 
 	@Test
@@ -150,7 +164,7 @@ public class ProjectTests {
 		}
 
 		@Override ProcessBuilder builder(String[] commands, String workingDir) {
-			counter++;
+			this.counter++;
 			return super.builder(commands, workingDir)
 					.redirectOutput(file("/projects/builder/resolved/resolved.log"));
 		}