diff --git a/spring-cloud-sleuth-core/src/main/java/org/springframework/cloud/sleuth/instrument/messaging/TracingChannelInterceptor.java b/spring-cloud-sleuth-core/src/main/java/org/springframework/cloud/sleuth/instrument/messaging/TracingChannelInterceptor.java
index 70c75c177..c02dbccdd 100644
--- a/spring-cloud-sleuth-core/src/main/java/org/springframework/cloud/sleuth/instrument/messaging/TracingChannelInterceptor.java
+++ b/spring-cloud-sleuth-core/src/main/java/org/springframework/cloud/sleuth/instrument/messaging/TracingChannelInterceptor.java
@@ -25,8 +25,10 @@ import brave.propagation.TraceContext;
 import brave.propagation.TraceContextOrSamplingFlags;
 import org.apache.commons.logging.Log;
 import org.apache.commons.logging.LogFactory;
+import org.springframework.aop.support.AopUtils;
 import org.springframework.cloud.sleuth.util.SpanNameUtil;
 import org.springframework.integration.channel.AbstractMessageChannel;
+import org.springframework.integration.channel.DirectChannel;
 import org.springframework.integration.context.IntegrationObjectSupport;
 import org.springframework.messaging.Message;
 import org.springframework.messaging.MessageChannel;
@@ -113,11 +115,23 @@ public final class TracingChannelInterceptor extends ChannelInterceptorAdapter
 			log.debug("Created a new span in pre send" + span);
 		}
 		headers.setImmutable();
-		return new GenericMessage<>(message.getPayload(), headers.getMessageHeaders());
+		Message<?> outputMessage = new GenericMessage<>(message.getPayload(), headers.getMessageHeaders());
+		if (isDirectChannel(channel)) {
+			beforeHandle(outputMessage, channel, null);
+		}
+		return outputMessage;
+	}
+
+	private boolean isDirectChannel(MessageChannel channel) {
+		return DirectChannel.class
+				.isAssignableFrom(AopUtils.getTargetClass(channel));
 	}
 
 	@Override public void afterSendCompletion(Message<?> message, MessageChannel channel,
 			boolean sent, Exception ex) {
+		if (isDirectChannel(channel)) {
+			afterMessageHandled(message, channel, null, ex);
+		}
 		if (log.isDebugEnabled()) {
 			log.debug("Will finish the current span after completion " + this.tracer.currentSpan());
 		}
diff --git a/spring-cloud-sleuth-core/src/test/java/org/springframework/cloud/sleuth/instrument/messaging/TracingChannelInterceptorTest.java b/spring-cloud-sleuth-core/src/test/java/org/springframework/cloud/sleuth/instrument/messaging/TracingChannelInterceptorTest.java
index 7af1c87db..5ba281dc1 100644
--- a/spring-cloud-sleuth-core/src/test/java/org/springframework/cloud/sleuth/instrument/messaging/TracingChannelInterceptorTest.java
+++ b/spring-cloud-sleuth-core/src/test/java/org/springframework/cloud/sleuth/instrument/messaging/TracingChannelInterceptorTest.java
@@ -23,6 +23,8 @@ import java.util.Map;
 
 import brave.Tracing;
 import brave.propagation.StrictCurrentTraceContext;
+import org.springframework.integration.channel.DirectChannel;
+import org.springframework.messaging.MessagingException;
 import zipkin2.Span;
 import org.junit.After;
 import org.junit.Test;
@@ -48,6 +50,14 @@ public class TracingChannelInterceptorTest {
 			.build());
 
 	QueueChannel channel = new QueueChannel();
+	DirectChannel directChannel = new DirectChannel();
+	Message message;
+	MessageHandler handler = new MessageHandler() {
+		@Override
+		public void handleMessage(Message<?> msg) throws MessagingException {
+			message = msg;
+		}
+	};
 
 	@Test public void injectsProducerSpan() {
 		channel.addInterceptor(producerSideOnly(interceptor));
@@ -61,6 +71,19 @@ public class TracingChannelInterceptorTest {
 				.containsExactly(Span.Kind.PRODUCER);
 	}
 
+	@Test public void injectsProducerAndConsumerSpan() {
+		directChannel.addInterceptor(interceptor);
+		directChannel.subscribe(this.handler);
+		directChannel.send(MessageBuilder.withPayload("foo").build());
+
+		assertThat(message).isNotNull();
+		assertThat(message.getHeaders())
+				.containsKeys("X-B3-TraceId", "X-B3-SpanId", "X-B3-Sampled",
+						"nativeHeaders");
+		assertThat(spans).flatExtracting(Span::kind)
+				.contains(Span.Kind.CONSUMER, Span.Kind.PRODUCER);
+	}
+
 	@Test public void injectsProducerSpan_nativeHeaders() {
 		channel.addInterceptor(producerSideOnly(interceptor));
 
diff --git a/spring-cloud-sleuth-core/src/test/java/org/springframework/cloud/sleuth/instrument/web/multiple/MultipleHopsIntegrationTests.java b/spring-cloud-sleuth-core/src/test/java/org/springframework/cloud/sleuth/instrument/web/multiple/MultipleHopsIntegrationTests.java
index 95ebaee6a..2dafd11f9 100644
--- a/spring-cloud-sleuth-core/src/test/java/org/springframework/cloud/sleuth/instrument/web/multiple/MultipleHopsIntegrationTests.java
+++ b/spring-cloud-sleuth-core/src/test/java/org/springframework/cloud/sleuth/instrument/web/multiple/MultipleHopsIntegrationTests.java
@@ -79,10 +79,14 @@ public class MultipleHopsIntegrationTests {
 		this.restTemplate.getForObject("http://localhost:" + this.config.port + "/greeting", String.class);
 
 		await().atMost(5, SECONDS).untilAsserted(() -> {
-			then(this.reporter.getSpans()).hasSize(5);
+			then(this.reporter.getSpans()).hasSize(13);
 		});
 		then(this.reporter.getSpans().stream().map(zipkin2.Span::name)
 				.collect(toList())).containsAll(asList("http:/greeting", "send"));
+		then(this.reporter.getSpans().stream().map(zipkin2.Span::kind)
+				// no server kind due to test constraints
+				.collect(toList())).containsAll(asList(zipkin2.Span.Kind.CONSUMER,
+				zipkin2.Span.Kind.PRODUCER, zipkin2.Span.Kind.SERVER));
 		then(this.reporter.getSpans().stream()
 				.map(span -> span.tags().get("channel"))
 				.filter(Objects::nonNull)
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-messaging/src/test/java/integration/MessagingApplicationTests.java b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-messaging/src/test/java/integration/MessagingApplicationTests.java
index 352270700..b966a104b 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-messaging/src/test/java/integration/MessagingApplicationTests.java
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-messaging/src/test/java/integration/MessagingApplicationTests.java
@@ -128,7 +128,7 @@ public class MessagingApplicationTests extends AbstractIntegrationTest {
 		Optional<Span> lastHttpSpansParent = findLastHttpSpansParent();
 		// "http:/parent/" -> "message:messages" -> "http:/foo" (CS + CR) -> "http:/foo" (SS)
 		thenAllSpansArePresent(firstHttpSpan, eventSpans, lastHttpSpansParent, eventSentSpan, producerSpan);
-		then(this.integrationTestSpanCollector.hashedSpans).as("There were 3 spans").hasSize(3);
+		then(this.integrationTestSpanCollector.hashedSpans).as("There were 5 spans").hasSize(5);
 		log.info("Checking the parent child structure");
 		List<Optional<Span>> parentChild = this.integrationTestSpanCollector.hashedSpans.stream()
 				.filter(span -> span.parentId() != null)