diff --git a/README.adoc b/README.adoc
index 4b30082a6..ab8207b34 100644
--- a/README.adoc
+++ b/README.adoc
@@ -322,6 +322,7 @@ Example of setting baggage on a span:
 ----
 Span initialSpan = this.tracer.createSpan("span");
 initialSpan.setBaggageItem("foo", "bar");
+initialSpan.setBaggageItem("UPPER_CASE", "someValue");
 ----
 
 ===== Baggage vs. Span Tags
diff --git a/benchmarks/pom.xml b/benchmarks/pom.xml
index eaac8146e..8fa9318a2 100644
--- a/benchmarks/pom.xml
+++ b/benchmarks/pom.xml
@@ -17,7 +17,7 @@
 	<name>Benchmarks</name>
 	<description>Benchmarks (JMH)</description>
 	<groupId>org.springframework.cloud</groupId>
-	<version>1.2.3.BUILD-SNAPSHOT</version>
+	<version>1.2.3.RELEASE</version>
 	<artifactId>benchmarks</artifactId>
 
 	<properties>
diff --git a/docs/pom.xml b/docs/pom.xml
index b61255ca1..510500130 100644
--- a/docs/pom.xml
+++ b/docs/pom.xml
@@ -5,7 +5,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 	</parent>
 	<artifactId>spring-cloud-sleuth-docs</artifactId>
 	<packaging>pom</packaging>
diff --git a/pom.xml b/pom.xml
index 15d8c3ce6..e422e40c4 100644
--- a/pom.xml
+++ b/pom.xml
@@ -5,7 +5,7 @@
 	<modelVersion>4.0.0</modelVersion>
 
 	<artifactId>spring-cloud-sleuth</artifactId>
-	<version>1.2.3.BUILD-SNAPSHOT</version>
+	<version>1.2.3.RELEASE</version>
 	<packaging>pom</packaging>
 	<name>Spring Cloud Sleuth</name>
 	<description>Spring Cloud Sleuth</description>
@@ -235,9 +235,9 @@
 		<surefire.plugin.version>2.19.1</surefire.plugin.version>
 		<checkstyle.version>2.17</checkstyle.version>
 		<spring-cloud-build.version>1.3.3.BUILD-SNAPSHOT</spring-cloud-build.version>
-		<spring-cloud-commons.version>1.2.4.BUILD-SNAPSHOT</spring-cloud-commons.version>
+		<spring-cloud-commons.version>1.2.3.RELEASE</spring-cloud-commons.version>
 		<spring-cloud-stream.version>Chelsea.SR2</spring-cloud-stream.version>
-		<spring-cloud-netflix.version>1.3.3.BUILD-SNAPSHOT</spring-cloud-netflix.version>
+		<spring-cloud-netflix.version>1.3.3.RELEASE</spring-cloud-netflix.version>
 	</properties>
 
 	<profiles>
diff --git a/spring-cloud-sleuth-core/pom.xml b/spring-cloud-sleuth-core/pom.xml
index 88e0c1f65..b5c794ead 100644
--- a/spring-cloud-sleuth-core/pom.xml
+++ b/spring-cloud-sleuth-core/pom.xml
@@ -11,7 +11,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-dependencies/pom.xml b/spring-cloud-sleuth-dependencies/pom.xml
index af33392b0..6580f1900 100644
--- a/spring-cloud-sleuth-dependencies/pom.xml
+++ b/spring-cloud-sleuth-dependencies/pom.xml
@@ -9,7 +9,7 @@
         <relativePath/>
 	</parent>
 	<artifactId>spring-cloud-sleuth-dependencies</artifactId>
-	<version>1.2.3.BUILD-SNAPSHOT</version>
+	<version>1.2.3.RELEASE</version>
 	<packaging>pom</packaging>
 	<name>spring-cloud-sleuth-dependencies</name>
 	<description>Spring Cloud Sleuth Dependencies</description>
diff --git a/spring-cloud-sleuth-samples/pom.xml b/spring-cloud-sleuth-samples/pom.xml
index 3d15e8c33..3757fc100 100644
--- a/spring-cloud-sleuth-samples/pom.xml
+++ b/spring-cloud-sleuth-samples/pom.xml
@@ -12,7 +12,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-feign/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-feign/pom.xml
index ae9de5a06..660a82345 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-feign/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-feign/pom.xml
@@ -20,7 +20,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-messaging/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-messaging/pom.xml
index a3dc84bce..51144a62e 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-messaging/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-messaging/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-ribbon/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-ribbon/pom.xml
index f198b7b4e..f654e365b 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-ribbon/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-ribbon/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-stream/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-stream/pom.xml
index ed8e6a662..525947cea 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-stream/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-stream/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-test-core/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-test-core/pom.xml
index c862374d5..19643bef5 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-test-core/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-test-core/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-websocket/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-websocket/pom.xml
index 386be1571..e5734543c 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-websocket/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-websocket/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin-stream/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin-stream/pom.xml
index 07731a621..b5f580a5b 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin-stream/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin-stream/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin/pom.xml
index d6f663dfd..995672ec0 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin/pom.xml
@@ -27,7 +27,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample/pom.xml
index 6a25c5a93..40daa2e42 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-stream/pom.xml b/spring-cloud-sleuth-stream/pom.xml
index 14868e661..0bede47f6 100644
--- a/spring-cloud-sleuth-stream/pom.xml
+++ b/spring-cloud-sleuth-stream/pom.xml
@@ -12,7 +12,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 	</parent>
 
 	<dependencies>
diff --git a/spring-cloud-sleuth-zipkin-stream/pom.xml b/spring-cloud-sleuth-zipkin-stream/pom.xml
index 820ccd142..bb40f5ceb 100644
--- a/spring-cloud-sleuth-zipkin-stream/pom.xml
+++ b/spring-cloud-sleuth-zipkin-stream/pom.xml
@@ -12,7 +12,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 	</parent>
 
 	<properties>
diff --git a/spring-cloud-sleuth-zipkin/pom.xml b/spring-cloud-sleuth-zipkin/pom.xml
index c6448f830..ee475a76b 100644
--- a/spring-cloud-sleuth-zipkin/pom.xml
+++ b/spring-cloud-sleuth-zipkin/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-starter-sleuth/pom.xml b/spring-cloud-starter-sleuth/pom.xml
index b7d918cf2..bc0cead77 100644
--- a/spring-cloud-starter-sleuth/pom.xml
+++ b/spring-cloud-starter-sleuth/pom.xml
@@ -5,7 +5,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 	<artifactId>spring-cloud-starter-sleuth</artifactId>
diff --git a/spring-cloud-starter-zipkin/pom.xml b/spring-cloud-starter-zipkin/pom.xml
index a93a5a15f..131d98a7e 100644
--- a/spring-cloud-starter-zipkin/pom.xml
+++ b/spring-cloud-starter-zipkin/pom.xml
@@ -5,7 +5,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.3.BUILD-SNAPSHOT</version>
+		<version>1.2.3.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 	<artifactId>spring-cloud-starter-zipkin</artifactId>