diff --git a/README.adoc b/README.adoc
index 4b30082a6..ab8207b34 100644
--- a/README.adoc
+++ b/README.adoc
@@ -322,6 +322,7 @@ Example of setting baggage on a span:
 ----
 Span initialSpan = this.tracer.createSpan("span");
 initialSpan.setBaggageItem("foo", "bar");
+initialSpan.setBaggageItem("UPPER_CASE", "someValue");
 ----
 
 ===== Baggage vs. Span Tags
diff --git a/benchmarks/pom.xml b/benchmarks/pom.xml
index fc28f2343..5388efd13 100644
--- a/benchmarks/pom.xml
+++ b/benchmarks/pom.xml
@@ -17,7 +17,7 @@
 	<name>Benchmarks</name>
 	<description>Benchmarks (JMH)</description>
 	<groupId>org.springframework.cloud</groupId>
-	<version>1.2.4.BUILD-SNAPSHOT</version>
+	<version>1.2.4.RELEASE</version>
 	<artifactId>benchmarks</artifactId>
 
 	<properties>
diff --git a/docs/pom.xml b/docs/pom.xml
index 9bd909589..069c71d23 100644
--- a/docs/pom.xml
+++ b/docs/pom.xml
@@ -5,7 +5,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 	</parent>
 	<artifactId>spring-cloud-sleuth-docs</artifactId>
 	<packaging>pom</packaging>
diff --git a/pom.xml b/pom.xml
index 0ada8f039..810c4b9b1 100644
--- a/pom.xml
+++ b/pom.xml
@@ -5,7 +5,7 @@
 	<modelVersion>4.0.0</modelVersion>
 
 	<artifactId>spring-cloud-sleuth</artifactId>
-	<version>1.2.4.BUILD-SNAPSHOT</version>
+	<version>1.2.4.RELEASE</version>
 	<packaging>pom</packaging>
 	<name>Spring Cloud Sleuth</name>
 	<description>Spring Cloud Sleuth</description>
@@ -13,7 +13,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-build</artifactId>
-		<version>1.3.3.BUILD-SNAPSHOT</version>
+		<version>1.3.3.RELEASE</version>
 		<relativePath/>
 		<!-- lookup parent from repository -->
 	</parent>
@@ -234,10 +234,10 @@
 		<maven.compiler.testSource>1.8</maven.compiler.testSource>
 		<surefire.plugin.version>2.19.1</surefire.plugin.version>
 		<checkstyle.version>2.17</checkstyle.version>
-		<spring-cloud-build.version>1.3.3.BUILD-SNAPSHOT</spring-cloud-build.version>
-		<spring-cloud-commons.version>1.2.4.BUILD-SNAPSHOT</spring-cloud-commons.version>
+		<spring-cloud-build.version>1.3.3.RELEASE</spring-cloud-build.version>
+		<spring-cloud-commons.version>1.2.3.RELEASE</spring-cloud-commons.version>
 		<spring-cloud-stream.version>Chelsea.SR2</spring-cloud-stream.version>
-		<spring-cloud-netflix.version>1.3.3.BUILD-SNAPSHOT</spring-cloud-netflix.version>
+		<spring-cloud-netflix.version>1.3.4.RELEASE</spring-cloud-netflix.version>
 	</properties>
 
 	<profiles>
diff --git a/spring-cloud-sleuth-core/pom.xml b/spring-cloud-sleuth-core/pom.xml
index f9c816a7c..8b5f80374 100644
--- a/spring-cloud-sleuth-core/pom.xml
+++ b/spring-cloud-sleuth-core/pom.xml
@@ -11,7 +11,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-dependencies/pom.xml b/spring-cloud-sleuth-dependencies/pom.xml
index b03769c8a..03b51c523 100644
--- a/spring-cloud-sleuth-dependencies/pom.xml
+++ b/spring-cloud-sleuth-dependencies/pom.xml
@@ -5,11 +5,11 @@
 	<parent>
 		<artifactId>spring-cloud-dependencies-parent</artifactId>
 		<groupId>org.springframework.cloud</groupId>
-		<version>1.3.3.BUILD-SNAPSHOT</version>
+		<version>1.3.3.RELEASE</version>
         <relativePath/>
 	</parent>
 	<artifactId>spring-cloud-sleuth-dependencies</artifactId>
-	<version>1.2.4.BUILD-SNAPSHOT</version>
+	<version>1.2.4.RELEASE</version>
 	<packaging>pom</packaging>
 	<name>spring-cloud-sleuth-dependencies</name>
 	<description>Spring Cloud Sleuth Dependencies</description>
diff --git a/spring-cloud-sleuth-samples/pom.xml b/spring-cloud-sleuth-samples/pom.xml
index 11fcb1833..f60121001 100644
--- a/spring-cloud-sleuth-samples/pom.xml
+++ b/spring-cloud-sleuth-samples/pom.xml
@@ -12,7 +12,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-feign/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-feign/pom.xml
index 802c9ba10..0ad1d6cb7 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-feign/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-feign/pom.xml
@@ -20,7 +20,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-messaging/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-messaging/pom.xml
index 7a2fcd07c..cacdc765f 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-messaging/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-messaging/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-ribbon/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-ribbon/pom.xml
index 5932739b6..f570eedb8 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-ribbon/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-ribbon/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-stream/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-stream/pom.xml
index 10aa2746f..cb093593b 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-stream/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-stream/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-test-core/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-test-core/pom.xml
index 430c3e74e..f94595455 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-test-core/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-test-core/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-websocket/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-websocket/pom.xml
index 22f9f48d9..ef199a03c 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-websocket/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-websocket/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin-stream/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin-stream/pom.xml
index 2c8eddcdb..27a560b71 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin-stream/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin-stream/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin/pom.xml
index 454adb99c..9a51982c5 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample-zipkin/pom.xml
@@ -27,7 +27,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample/pom.xml b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample/pom.xml
index 13b8f46f9..ae5966340 100644
--- a/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample/pom.xml
+++ b/spring-cloud-sleuth-samples/spring-cloud-sleuth-sample/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth-samples</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-sleuth-stream/pom.xml b/spring-cloud-sleuth-stream/pom.xml
index 20bd804bb..7fb1e6f65 100644
--- a/spring-cloud-sleuth-stream/pom.xml
+++ b/spring-cloud-sleuth-stream/pom.xml
@@ -12,7 +12,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 	</parent>
 
 	<dependencies>
diff --git a/spring-cloud-sleuth-zipkin-stream/pom.xml b/spring-cloud-sleuth-zipkin-stream/pom.xml
index 1e3dd06a2..34a1e15d5 100644
--- a/spring-cloud-sleuth-zipkin-stream/pom.xml
+++ b/spring-cloud-sleuth-zipkin-stream/pom.xml
@@ -12,7 +12,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 	</parent>
 
 	<properties>
diff --git a/spring-cloud-sleuth-zipkin/pom.xml b/spring-cloud-sleuth-zipkin/pom.xml
index b3131286b..e2a4a85cd 100644
--- a/spring-cloud-sleuth-zipkin/pom.xml
+++ b/spring-cloud-sleuth-zipkin/pom.xml
@@ -28,7 +28,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 
diff --git a/spring-cloud-starter-sleuth/pom.xml b/spring-cloud-starter-sleuth/pom.xml
index 8ebaecfba..ada4eb260 100644
--- a/spring-cloud-starter-sleuth/pom.xml
+++ b/spring-cloud-starter-sleuth/pom.xml
@@ -5,7 +5,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 	<artifactId>spring-cloud-starter-sleuth</artifactId>
diff --git a/spring-cloud-starter-zipkin/pom.xml b/spring-cloud-starter-zipkin/pom.xml
index 6dc4eaa83..b5257af46 100644
--- a/spring-cloud-starter-zipkin/pom.xml
+++ b/spring-cloud-starter-zipkin/pom.xml
@@ -5,7 +5,7 @@
 	<parent>
 		<groupId>org.springframework.cloud</groupId>
 		<artifactId>spring-cloud-sleuth</artifactId>
-		<version>1.2.4.BUILD-SNAPSHOT</version>
+		<version>1.2.4.RELEASE</version>
 		<relativePath>..</relativePath>
 	</parent>
 	<artifactId>spring-cloud-starter-zipkin</artifactId>