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-Spring Cloud Stream is a framework for building message-driven microservices connected with one another with messaging middleware.
-It builds on Spring Boot provides both connectivity to message brokers as well as programming model for developing 
-microservices. Spring Cloud Stream provides an opinionated configuration of message brokers, introducing the concepts of 
-persistent pub/sub semantics, consumer groups and partitions across several middleware vendors. This opinionated configuration 
-provides the basis to create stream processing applications and is highly customizable.
+Spring Cloud Stream is a framework for building and connecting highly-scalable microservices via shared messaging systems. 
+It provides flexible programming model, built on already established and familiar Spring idioms and frameworks. 
+Spring Cloud Stream Bindings and Binders provide connectivity between messaging systems and user code and thus other microservices which while 
+also supporting persistent pub/sub semantics, consumer groups and partitions.
 
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+To understand the programming model, you should be familiar with the following core concepts:
+
+* Destination Binders: Components responsible to provide integration with the external messaging systems.
+* Destination Bindings: Bridge between the external messaging systems and application provided Producers and Consumers of messages (created by the Destination Binders).
+* Message: The canonical data structure used by producers and consumers to communicate with Destination Binders (and thus other applications via external messaging systems).
+
 <span id="quick-start"></span>
 
 ## Quick Start